Image courtesy of Tapways

With air travel becoming an increasing expense (and luxury) it’s difficult to encourage people to take trips.  Lufthansa is inspiring customers to consider new destinations through their new product, Anywake, a mobile alarm clock that wakes people up to the sound of a new city each day. Users have to guess the city to turn off the alarm and unlock discounted flights – a nice departure from an airline’s standard low-fare promotions.

Read more about it!

Springwise: Alarm Clock App Rewards Users for Guessing Which City’s Sounds they Wake Up To

Creativity-Online: Wakeup Anywhere 

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