Project Name: Highrollaz

The Hunch:

In pop culture, there is a strange fascination around the wealth of others and there are Forbes articles to prove it. At an LA Kings game one night, three Deutsch partners found themselves making bets on the net worth of some VIPs sitting a few rows ahead, and realized this behavior could be translated into a game. It was then that High Rollaz was born.

The Idea:

High Rollaz is simply a game to guess the net worth of wealthy individuals. You can play with friends, or use it to kill time in those in-between moments.

Our Process:

We built quickly and efficiently with a small, dedicated team comprised of a designer, a front-end developer, a back-end developer, and a producer.

The Tech:

It was developed as a responsive web application to provide an optimal experience to work across all devices. The frontend was assembled using HTML, CSS3, and JavaScript (jQuery). The app also utilizes a third-party audio library to ensure cross-platform audio support. A back-end web service was incorporated to randomize data on the fly and ensure a unique user experience. Both the photos and the net worth numbers were pulled from open-source databases under fair-use agreements.

The Results:

Following the launch, HighRollaz was featured on several publications inlcuding FastCo, Business Insider, the Jess3 Blog, Creativity Online, CSS Awards, and even won the FWA Mobile Site of the Day. And because it was such a simple idea, and took only a few words to describe, it was easy for people to share the link across their social networks.

From FWA

The Future:

This little app was extremely fun to make, which we hope came through in the end product itself. We are not sure what the future holds for High Rollaz, but we do know that we plan to champion any quirky ideas that come through the building, whether they are client-related or lightweight side projects.

As a result, Deutsch has recently launched the App Drive to encourage people in the office to pitch their app ideas for a chance to be developed in-house. The first session was a huge success and we are looking forward to reporting on the winning idea soon.



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