From courtesy of Design Boom

Tesco in South Korea designed a new way to shop for groceries, at a time and place most convenient for their customers  - during their daily commute. The Virtual Store created a digital replication of Tesco’s actual supermarket aisles, and commuters could scan images of actual items, pay for them, and have them delivered to their house all on their mobile device. While many might balk at the idea of QR codes, this execution showcased how they could be valuable when used properly.

The campaign was so successful, it brought a similar service to the the UK, and it has spawned several copycats, including Glamour’s Apothecary Wall from Fashion Week in 2011.

Read more about it!

BBC: Shopping by Phone at South Korea’s Virtual Grocery 

Adverblog: Tesco’s Subway Virtual Store 


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