In an effort to be truly transparent, Coca-Cola is acknowledging the unhealthiness of their soft drinks  with a new product called the Work It Out Calculator. The website serves as a tool for consumers to offset the calories they ingest with soda through a series of workout routines. The site currently exists in the UK, but a larger campaign will launch in the US soon.

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Design Taxi: Coca-Cola’s ‘Work it Out Calculator’ Helps Consumers Make Healthier Choice

Springwise: Recommended Exercise to Cancel Out Calories in Drink Company’s Products¬†

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