From TechMash

In London, Kellogg’s Special K, a brand typically sold in supermarkets, created their very own brick-and-mortar store to sell their new Crisps. But unlike typical retailers, the Tweet Shop sells chips for social currency, and visitors must tweet a special hashtag “#tweetshop” to receive a bag of chips. While the idea of “pay with a tweet” is nothing new (we’ve seen a similar service from American Express) it typically lives in the digital space. But using social currency to pay for items in the real world has the potential to outlive this Special K Pop-up Shop.

Read more about it!

The Brand Channel: Kellogg’s Opens Tweet Shop in London, Charms Twitter

Creativity-Online: In London, Kellogg’s Swaps Snacks for Tweets to #TweetShop

4 Comments

  1. Aryan December 19, 2015 at 8:33 pm · Reply

    Nice post

  2. Mpep January 26, 2016 at 8:39 am · Reply

    informative article..

  3. Mpep adhar February 10, 2016 at 7:57 pm · Reply

    nice one keep posting informative post

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