The newest addition to Walt Disney parks isn’t a new ride or attraction, but rather MyMagic+, a digital product and service to help facilitate and track a vistior’s vacation experience. The MyMagic+ bracelet serves as a pass, credit card and even a room key, which links to a website where vistiors can plan their trip prior to arrival and track their activities afterwards.

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The New York Times: At Disney Parks, a Bracelet Meant to Build Loyalty 

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