Forbes Free Wifi

Forbes Free Wifi

Microsoft was looking for a new and interesting way to generate buzz for the launch Office 365, which gives users access to their network from any location. The result was 4-page insert conceived by Deutsch New York containing a wi-fi hotspot  powered by Americhip. This allowed Forbes readers to gain access to the internet anywhere, with the router itself carrying several hours of charge with the user maintaining access for up to 15 days.

Read more about it!

AdWeek: Microsoft Ad Turns Forbes Print Magazines Into T-Mobile WiFi Hotspots

Mashable: Microsoft Office Ad Turns ‘Forbes’ Magazines Into Wi-Fi Hotspots

Engadget: Magazine Slips In a Free T-Mobile WiFi Hotspot


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