Fuelcaster: the gas price predictor, for Esurance
Esurance is insurance for the modern world. And while a lot of insurance brands in the US say that they’re modern, they don’t act like it. Their digital tools are either throw-away concepts or are only available to current policyholders. But Esurance started online, where people expect real utility for free.
Enter Fuelcaster, an online gas price predictor. The site runs a series of algorithms and predictive analytics against your local gas station prices and recommends whether you should fill your tank up today or wait until tomorrow when prices will likely drop. It’s that simple. By developing a simple and intuitive web app, we didn’t limit the experience to a single operating system or platform and didn’t require anyone to download an app.